Central Ohio Greenways Wayfinding Strategy Guide
Central Ohio
WHY
To accommodate the massive population growth expected in Central Ohio through 2050, the Central Ohio Greenways (COG) Board has committed to adding more than 500 miles of trails to its network. The Board has invested in professionally designed wayfinding signs and brand standards, but recognized a need to go further with its wayfinding strategy as it welcomes an influx of newcomers to the trails.
HOW
The COG Board selected for this project a segment of the Ohio to Erie Trail that runs through Madison County, Franklin County, Delaware County, and Knox County in Central Ohio. The intention is that the wayfinding strategy developed for this trail segment will be employed throughout the COG network and serve as a model for regional trail wayfinding across Ohio.
WHAT
The Central Ohio Greenways Wayfinding Strategy Guide will honor the wayfinding investments communities have already made and provide additional strategies to make Central Ohio’s trails as easy to navigate as our roadways.
Cape May County Creative Placemaking Plan
Cape May, New Jersey
WHY
In 1989, Cape May County initiated a taxpayer-funded program to purchase or protect open space and farmland throughout the County. The program proved successful and was eventually expanded to include funding of parks, recreational amenities, and historic preservation projects. While the program has been extremely successful in meeting its mission, it has relatively low public recognition.
HOW
To build awareness of the program and to increase the quality of funded projects, the County initiated a Creative Placemaking Plan which created a brand identity, standards for park design elements and amenities, and a demonstration site design. Designing Local was selected through a competitive process to lead the creative placemaking plan. The team facilitated four total workshops to garner input from key stakeholders and to develop and test ideas.
WHAT
A key part of the process was the creation of a community character framework which defines the unique sense of place present in Cape May County. This was utilized to drive the creation of the brand identity guidelines. The community character framework was also utilized in the design of various signage, site amenity, and architectural concepts throughout the County.
