Roswell Public Art Master Plan

City of Roswell, Georgia

WHY

Roswell, Georgia was at a crossroads. As a historic community in the fast-growing Atlanta region, Roswell was determined to embrace its historic past while showcasing its emerging identity through new development. City leaders here desired a unique process for engaging with residents and businesses that would help build support for public art in the future. 

HOW

In Roswell, public engagement took many interesting and unusual forms. It was especially important, given its fractured political environment, to engage and education a representative array of stakeholders. From local breweries — which even concocted a small batch ‘Roswell Arts Fund’ beer — to high school classrooms, the team focused on meeting people where they were. Through this targeted outreach, we were able to ensure that all factions of the community were engaged in and supportive of the final plan.

WHAT

The Roswell Public Art Master Plan was adopted in July of 2017. It focused on two key strategic goals: prioritization of art types and sites, and public education for future policy changes (i.e., a 'percent for the arts’ ordinance).